We will continue to invest in technology to drive deeper personalization and improvements in the user experience for global markets through user interface changes and more. We, however, hope to get both back on track soon, once the situation normalizes. Telling us what Anand had planned for Bangladesh before the outbreak of coronavirus, she said, “In Bangladesh, we unfortunately have had to push out one of our key initiatives, our Talent Hunt and postpone the shoot of the local Originals we had announced. We have seen a nearly 80% jump in viewership of kids content over the period.” Apart from that, since the schools are closed, outdoor activities have been restricted and families are reliant on e-learning and online entertainment platforms to keep their kids busy. The growth in subscriptions is also on the back of a highly attractive offer we have rolled out on our annual pack. Sharing the reasons behind this growth, Archana Anand, Chief Business Officer, ZEE5 Global said, “We have seen a huge uptake in traffic and engagement on the platform especially in markets like the Middle East and Canada and our premium originals are a key driver. ZEE5 Global has also seen a 60% uptick in the number of subscribers globally and a 20% growth in viewership in the past month due to the COVID-19 lockdown.
The platform’s focus this year is going to be on expanding across geographies, localization and strengthening its content strategy.As countries across the world continue to grapple with COVID-19, ZEE5 Global, which is present in 190 countries, sees a 60% surge in subscriptions and 20% growth in viewership in all markets.